Wednesday, April 18, 2012

New Fashion Show Format

As more designers enter into Fashion Weeks throughout Paris, Milan, and New York, each designer not only has to wow the crowds with their designs, but also have to capture their attention and set themselves apart from the competition by creating a fashion show that's unique and creative. Lately, some designers have been trying a new and theatrical approach for displaying their collections!

I've noticed that a lot of the best runway shows don't just contain beautiful costumes and designs, but also display them in a way that sets the mood and tone for the collection. I love seeing shows that encompass the mood of the collection, and display it in a fun and creative way. We're all so used to the typical catwalk, directional runway show, and lately I just expect a little more to set one show apart from another. I think that may have to do with the fact that I've always been obsessed with Alexander McQueen's runway presentations! His shows were always so theatrical and definitely set the mood for his collection. His shows were always so distinct from the typical runway shows during Fashion Week, and I always looked forward to what he could come up with next.

Another House that does a great job designing their runway shows is Louis Vuitton. Last year we had models rising out of elevators, but this year we had.... a train? YES. A train on the runway! And not the train of a dress, like a Choo-Choo Train! It was unbelievable and absolutely extraordinary! Shows like this make me love fashion week so much more than I already do because when I watch something like this, I feel like I'm almost watching a short movie. These theatrical runway shows help me understand the collection so much more and make everything more vivid in my eyes, and I always look forward to seeing which designer does the best job at it during the season. This season, I'm kind of thinking Louis Vuitton gets my vote. It's a little difficult to top a large train appearing on the runway!


1 comment:

  1. I love the creativity behind the real train, it definitely brought back the show, clothing and models to a different era.

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